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The 2021 WPMRR Virtual Summit

An online conference 100% focused on actively helping as many people as possible responsibly achieve their MRR goals.

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September 21, 22 & 23, 2021
Day 1: Sales, Marketing & Content
Day 2: Operations & Systems
Day 3: Website Management

Learn to build a business you can comfortably run, not one that runs you.

Hey, you!

There’s only one certainty when it comes to building a successful WordPress business.

It’s going to be a breeze hard.

You’ll have lots of hurdles to overcome and challenges to tackle. You’ll make lots of mistakes along the way, have plenty of sleepless nights and have to sacrifice time with friends and family.

But we need to talk about one way every single business owner can make their lives a little bit (or maybe even a whole lot) easier…

Most people think there’s some “trick” or “growth hack” that will help you grow and scale the company of your dreams.

But that’s not what we’re here to talk about. Can I be frank?

All that talk is bullsh*t.

The truth is…there are a million great paths you can take to grow a successful WordPress business.

And I know from personal experience (and from the 100s of WP professionals I’ve chatted with) that monthly recurring revenue can inarguably makes it easier to grow month-over-month.

And that’s why we’re so freakin’ pumped to host the WPMRR 2021 Virtual Summit. Whether your into plugins, themes, page buildiers, hosting, agency or freelance work, or are just starting your journey as a WordPress professional, I hope you’ll join us.

Here’s to making 51% of the web open-source!

Joe Howard, founder & CEO of WP Buffs

You should most definitely attend The WPMRR Virtual Summit if…

✔️ you’re a freelancer or agency that wants to do more with MRR

✔️ you’re currently trying to push above the $10K MRR milestone

✔️ marketing, lead generation and sales for subscriptions is a focus area

✔️ systems, onboarding and team operations are places you can improve

✔️ you want to drive more passive income, make your business less stressful to run, achieve financial security AND spend more time with friends and family

P.S. You’ll also get forever access to The WPMRR Community. Let’s tackle subscription business growth together.

WPMRR Community Homepage
Grab your free summit ticket

Our coached, practiced speakers will go over every aspect of monthly recurring revenue.

Getting started

If you’re not yet familiar with MRR yet, no worries! We’ll have content around the most important metrics, correct pricing and how to start selling your first subscriptions.

Profits first

Running a profitable business means financial freedom for any small business owner. We’ll have content around pricing subscriptions to ensure profitability over the long-term.

MRR, lifetime value, churn…

If you’re not yet familiar with subscription metrics yet, no worries! We’ll have content around all the most important metrics and how to track them accurately over time.

Driving more revenue every month

Growing businesses should always be trying to drive more revenue. We’ll have content around creating MVP subscriptions, conversion optimization and scaling MRR.

Pricing correctly

Pricing you products or packages will have a big impact on your financials. We’ll have content around pricing experimentation, how to increase pricing and competitor analysis.

Super actionable content

This virtual conference is only great if we deliver content you can use. We’re making sure every speaker gives as many tangible strategies and tactics as humanly possibe.

Automation

If you want to run a comfortable, stress-free business, automate. We’ll have content around the best automation tools, creating incredible systems and building a culture of efficiency.

State of the MRR

Understanding the state of WordPress is key to being aroud long-term, so we’ll have a keynote pannel featuring some of WordPress’ brightest and most experienced folks.

Open MRR for all speakers

Every speaker will be fully transparent about their current MRR. That way, you have a clear idea of what stage their business is in and how that relates to the stage of your own business.

Attend with these happy folks

A round of applause for our 2021 speakers!

Kim Coleman WordPress

Kim Coleman
Stranger Studios

Chandler Jamison WordPress

Chandler Jamison
WP Buffs

Brad Williams
WebDevStudios

Nick Adams
WP Buffs

Suraj Sodha WordPress

Suraj Sodha
WPMaintain

Melanie Phung
Orange Spark Digital

Dean Burton
WP Buffs

Daniele Besana WordPress

Daniele Besana
WP OK

Erin Flynn
Successfully Simple

Kim Lipari WordPress

Kim Lipari
Valet

Kyle Maurer
Sandhills Dev

Ryan Sullivan WordPress

Ryan Sullivan
SiteCare

Augustin Prot WordPress

Augustin Prot
Weglot

Carrie Dils
carriedils.com

Christie Chirinos WordPress

Christie Chirinos
Codeable

Akshat Choudhary
WP Remote

Lee Jackson
Agency Trailblazer

Jennifer Bourn WordPress

Jennifer Bourn
Profitable Project Plan

Stephanie Hudson
FocusWP

Robert Jacobi WordPress

Robert Jacobi
Cloudways

Jeff Meziere WordPress

Jeff Meziere
Business Value Academy

Alec Wines
WP Buffs

Sandy Edwards WordPress

Sandy Edwards
GoDaddy Pro

Lindsay Haas

Lindsey Haas
WP Engine

Marco Berrocal

Marco Berrocal
GreenGeeks

Semiha Kocer

Semiha Kocer
Automattic

It’s official! Here’s the schedule for our 3-day 2021 summit

Reserve your spot

September 21 | Sales, Marketing & Content

<11AM EST> Scale with premium price and service

After years of competing on price and believing we had to scale through volume, we hit exhaustion and realized our losses were mounting up. We were at a point where we realized we would not make any more money and needed to find a new way to approach the market. In this talk, I share with you the steps we took to go from “pile them high and sell them cheap”, to premium revenue for a select few ideal clients.
 

Lee Matthew Jackson

Lee Matthew Jackson is a confident, relaxed, and good-looking Dad. An experienced businessman who doesn’t conform to corporate stereotypes. He’s known for his ability to make complex ideas easy to understand. He wishes he could communicate in GIFs only. Not afraid to take a stand, he actively calls out shady practices in the industry. His eyes roll to the back of his head when he hears the 10x/7 figure income tropes. Never without his baseball cap and an accompanying Dad joke. He loves a glass of white wine and a good chinwag. He’s the mentor who will challenge you, call it how it is and tell you to get things done.

<11:30AM EST> Why agencies and freelancers should sell recurring content services

Coming soon!

Jennifer Bourn

Coming soon!

<12PM EST> Unlock recurring revenue with affiliate content

Coming soon!

Carrie Dils

Carrie Dils is an independent contractor and developer with 20 years of experience in web development and deep experience in full-scope WordPress projects. From small, locally-owned businesses to Fortune 500 companies, Carrie has worked with clients to deliver creative and successful digital solutions. She’s passionate about education and empowering others to do the work they love. She hosts the OfficeHours.FM podcast for digital freelancers and small business owners, helping them grow their service-related businesses. She teaches WordPress and front-end development courses for Lynda.com and LinkedIn Learning. She also offers a series of business courses for freelancers at The Fearless Freelancer®. When Carrie’s not working, she’s probably reading a book, hanging at the beach, drinking a craft beer, or taking an absurdly long walk.

<12:30PM EST> How to generate long-term sustainable traffic from organic search

Learn why so many websites fail to attract organic traffic from search engines like Google. Do you know how to develop an SEO content strategy that generates clicks and customers month after month? Melanie Phung will explain how to create search-friendly content that works.

Melanie Phung

Melanie Phung is a digital marketing consultant specializing in search engine optimization and content strategy, with a successful track record of driving results for businesses, education sites, and non-profit organizations. She has worked with brands such as PBS (and its affiliates) and the World Bank – to audit websites, launch content programs, lead workshops and, in some cases, grow organic search traffic by more than 500%.

<1PM EST> Break

Take a breather!

<2PM EST> How stick figures and sales structures illustrate a better journey for everyone

Selling is one of the most unique aspects of our business and, many times, the most uniquely challenging. In this session Alec Wines will take us through a buyer’s and seller’s journey to identify common gaps that are faced and the best approaches to identifying and filling them.

Alec Wines

Hello! I’m Alec, the Head of Marketing and Sales at WP Buffs. I love working in tech and in the WordPress community! I also enjoy training in weightlifting, dance, and reading academic and philosophical literature.

<2:30PM EST> Retain visitors through website optimization

What you can do to improve overall speed and performance on your website! Google now ranks on page speed scores, so how can you climb to the top of the search list!

Chandler Jamison

Hey! I’m Chandler Jamison, and I’ve been the Marketing Developer at WP Buffs since March! I’ve recently moved to Texas with my wife and 2 boys and we are loving it! I’m excited to speak to everyone!

<3PM EST> MRR Roundtable

Joe will MC a conversation with 3 experienced guests. We’ll pick their brains in this interactive, actionable session!

Sandy Edwards

Sandy has been working in the online space as an agency owner and developer since 2012. She loves giving back to the community through educating the next generation of tech stars. Her focus at GoDaddy Pro is to help freelancers and agency owners grow their businesses and she finds joy in this process.

Lindsey Haas

I am a product marketing leader who is passionate about go-to-market strategy and implementation. I am currently laser-focused on empowering busy creatives to grow and scale their freelance and agency businesses with Flywheel’s Growth Suite!

Semiha Kocer

I’m Semiha, a marketing professional who loves experimentation, data crunching, story-telling, and project management. I’m working as a Growth Marketing Director at Automattic focusing on our WordPress.com product. I’ve worn many hats throughout my professional life, and currently enjoying focusing on growth and product marketing. In my spare time, I enjoy being active with yoga and pilates, trying new food recipes, and spending time with my family.

<4PM EST> Closing remarks

Close out the day and get ready for tomorrow!

September 22 | Operations & Systems

<11AM EST> Automating your customer retention

We’ll look into automating recapturing failed payments, delivering NPS requests, sending emails that remind customers why they joined in the first place, and upsells/cross-sells to grow your monthly revenue.

Dean Burton

I’m Dean, I’m the Head of Success at WP Buffs. I’m passionate about Customer Success, supporting our partners to increase their MRR through WordPress Care Plans, and solving challenges around churn and account growth.

<11:30AM EST> Streamline client screening and onboarding with an intro packet

Going back and forth with potential clients takes FOR-EV-ER. Wouldn’t it be nice to streamline this entire process, and at the same time weed out clients who don’t agree with how you run your business? That’s where the Intro Packet Workshop comes in. With this short, actionable video workshop,you’ll create your own Intro Packet that walks potential clients through all your major policies, the basic steps of the process, and helps both you AND your potential clients decide if you’re going to be a great match.

Erin Flynn

Erin Flynn is the founder of Successfully Simple® where she helps creative entrepreneurs ditch the busywork and redesign their businesses around what success means to them. As a creative entrepreneur herself, she’s been able to cut her own work hours to less than 20 per week, while doubling her income. Erin is on a mission to help others do the same.

<12PM EST> How to hire a WordPress developer in 2021

Coming soon!

Christie Chirinos

Christie Chirinos leads partnerships with plugin and theme authors, agencies, hosts, and more, at Codeable.io. Before this, Christie was the product manager for Managed WooCommerce Hosting at Liquid Web, and the co-founder of Caldera Labs, whose flagship plugin, Caldera Forms, gained over 200,000 active installs before being acquired by Ninja Forms. She also created The Open Source Economist podcast, which defines and highlights the changes open source software is driving.

<12:30PM EST> A masterclass in preparing to sell your company

Coming soon!

Jeff Meziere

Coming soon!

<1PM EST> Break

Take a breather!

<2PM EST> Creating your first career progression framework

In this session we’ll unpack the basic whats, hows, and whys of getting started developing a framework for career progression at your company. Whether you have one hundred employees or only one, a path forward must be established and communicated. I’ll try to first convince you that this matters and then that you can do it.

Kyle Maurer

I am an ambitious creator who lives to bridge gaps and bring people together. I used to be an entrepreneur but in 2017 I walked away from the marketing agency I had cofounded five years prior. Since then I’ve been working for Sandhills Development, a software company primarily focused on WordPress plugins, as the Director of Operations. My background includes lots of web development, marketing, management, teaching, public speaking, consulting, event organizing, podcasting, and product management. I’m also a father of three, a Toastmaster club president, a musician in a band, a craft beer lover, and a travel enthusiast.

<2:30PM EST> Running experiments in a recurring subscription business

Learn how experiments allow you to challenge assumptions and take risks safely. In this talk, Kim Coleman opens up about the top experiments from the last 10 years running the subscription software business at Paid Memberships Pro—and it isn’t all just A/B testing. We’re talking about serious experiments that made a huge impact on year-over-year revenue. In the Q&A session, let’s dig deeper into our experiences (and save some time for brainstorming experiment ideas together).

Kim Coleman

Kim is an expert in user experience and has spent the last 15 years as a frontend designer and developer. Her role in digital marketing refined a deep understanding of the stages in a business life cycle, from the seed of an idea to maturity and commercialization of the technology. Together with her husband, she leads a team of 14 people building Paid Memberships Pro, a WordPress plugin that helps individuals and organizations make recurring revenue online to find freedom in their lives and to achieve their respective goals.

<3PM EST> MRR Roundtable

Joe will MC a conversation with 3 experienced guests. We’ll pick their brains in this interactive, actionable session!

Akshat Choudhary

Akshat Choudhary is the Founder and CEO of BlogVault, MalCare, and WP Remote. These WordPress plugins, designed for complete website management, allows 100,000+ customers to build and manage high-performance websites with ease. Since BlogVault’s inception, Akshat has transformed his side-project into a profitable venture, scaling new heights in the Indian startup space. As a member of the WordPress community for almost a decade, Akshat’s core belief is to build a product upon which the end-user can entirely rely for any kind of assistance in the best possible manner.

Marco Berrocal

Marco is a passionate WordPress developer who has worked for more than a decade making custom themes and plugins. He loves working with WordPress and with his local community (Costa Rica) as a WordCamp Organizer. When he is not in WordPress mode, he’s all about his kids, travel, and food.

Augustin Prot

Coming soon!

Robert Jacobi

Robert Jacobi is the Director of WordPress at Cloudways, a multi-cloud managed application as a service platform that lets users choose where they want their website to be hosted from a variety of options, including Amazon Web Services, Google Cloud, DigitalOcean, Vultr, and Linode. Robert leads the WordPress business unit at Cloudways in community engagement, strategic partnerships, and product. Prior to joining Cloudways, Robert served as President of the open-source project Joomla, at the time running 3.5% of the internet, and Executive Vice President for Perfect Dashboard, where he partnered with major web hosting providers to offer websites automated security and performance updates.

<4PM EST> Closing remarks

Close out the day and get ready for tomorrow!

September 23 | Website Management

<11AM EST> Growth by hiring part-time freelancers

I often talk with people that don’t know how to start or don’t have enough work for full-time hires. The great news is you don’t need to standardize on full-time employess. Come hear our journey and learn from our strategy, successes, and failures learned from working exclusively with part-time contractors.

Daniele Besana

An Italian living in The Netherlands, Daniele is an ultra-runner wannabe, Salsa addicted in rehab, and a nostalgic traveler 😄
Founder of WP-OK, a WordPress management service focused on providing the best support for the Italian market.

<11:30AM EST> How my retainer business ate my agency business

Why and how Suraj stopped working on single projects and replaced all his income (and more!) with a MRR model for WordPress services. Learn how Suraj shifted his mindset from being a freelancer to a business owner, going from £3k per month to £13k per month.

Suraj Sodha

Suraj is the founder of WPMaintain, a UK-based WordPress support and maintenance service. Suraj is passionate about building better businesses online, and loves helping people add efficiency and automation into their business. Outside of WordPress, Suraj competes in Spartan races around Europe and has completed 7 so far!

<12PM EST> Payment plans are for suckers

Coming soon!

Stephanie Hudson

Stephanie Hudson is a geek, entrepreneur, inventor, and notebook hoarder. Her current passion is helping growing agencies to scale and thrive, through her white label company FocusWP.

<12:30PM EST> Principles to profitable website care plans

Having a website care plan isn’t enough to benefit from the MRR it can offer your business. They need to be profitable. In this talk we’ll explore the top key factors to care plan profitability, how to obtain quality care plan clients who will pay the right prices and even how you can raise prices on your current clients.

Kristina Romero

Kristina Romero, founder of WP Care Market, began as a website developer with her company KR Media & Designs creating websites for companies that included Coca-Cola Company, Food Network, and Hollywood celebrities. Through her experience running an agency, she developed a passion for helping other website professionals grow their business and better serve their clients. Kristina has trained thousands of web professionals with content across the web including webinars and courses for WP Elevation, WordCamps, GoDaddy’s Pro, ManageWP and more. Now with her own training program inside WP Care Market, Kristina’s built a community where website professionals can discover quality training to increase their revenue and better their client relationships.

<1PM EST> Break

Take a breather!

<2PM EST> Fireside chat with the new CEO of WP Buffs

Joe sits down with Nick Adams to chat about his journey from support to CEO. Nick will be answering questions so attend live and ask away!

Nick Adams

Nick recently became the CEO of WP Buffs. Read more about this transition here

<3PM EST> Website management roundtable

Joe will MC a conversation with 3 experienced guests. We’ll pick their brains in this interactive, actionable session!

Kim Lipari

Kimberly entered the WordPress space a decade ago with an engineering drafting background and hasn’t looked back. She loves the WordPress community and has participated as an organizer for two WordCamp US Conferences. Kimberly lives near New Orleans, LA with her family. 

Ryan Sullivan

Ryan Sullivan is a veteran of the web and has been building online since his very early days in technology. He’s since bootstrapped and sold a business, and now leads a client success and web development team at sitecare.com to deliver world-class site management, iterative web development, and WordPress consultation.

Brad Williams

Brad Williams is the Chief Executive Officer and Co-Founder of WebDevStudios (WDS). Brad is responsible for defining the vision and direction of the overall company. He works closely with Marketing and Sales with a strong focus on Business Development.

<4PM EST> Closing remarks

Close out the day and get ready for tomorrow!

Get 2021 virtual summit access

Legacy Sponsors

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GreenGeeks
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Sustainability Sponsors

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Growth Sponsors

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And a huge shoutout to our Community Partners who are committed to sharing free, helpful content around the WordPress community.

PostStatus
thewpweekly
TheRepository
HowIBuiltIt
Torque
MyQuestToTeach
HeroPress
Hallway Chats Podcast
BigOrangeHeart
WPTavern
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L4GGPhoto2

WP Buffs will be donating $1 per registrant AND $1 per community comment during the event to Lawyers for Good Government

Lawyers for Good Government (L4GG) is a community of 125,000 lawyers, law students, and activists fighting to ensure equal rights, equal opportunities and equal justice under the law. 

Over the past five years of running impactful social justice programs, L4GG has seen first hand how much damage is inflicted when our legal system is meant to protect the powerful and not the vulnerable. That’s why they coordinate large scale pro bono programs and issue advocacy efforts that both address the root causes of inequity and mitigate the harms of currently unjust policies. 

Join us in supporting an organization that’s on the front lines of making the world a better place.

Donate to L4GG directly

“Pricing”

Free

$0

✔️ Attend every session and panel for free

✔️ Forever access to The WPMRR Community (in Circle)

✔️ Access to live event with all your WP friends

✔️ Free MRR merch giveaways

✔️ WP Buffs donation of $1 to Lawyers for Good Government

✔️ Make subscription revenue a core part of your business

Join the community & get Summit access
Shape Created with Sketch.

Over the past 7 years, I’ve always been excited to work on digital events and the WPMRR Virtual Summit is no different. I’m excited to be consulting on this project and am super confident that together, we’ll make this one of the most actionable and authentic online WordPress conferences ever.

WPSessions, WordSesh, WooSesh

The WPMRR Virtual Summit is free, so you have nothing to lose by grabbing your spot. But we’re happy to answer your questions anyway.

What will you do with my email address?

You’ll need to provide your email address when you sign up to be a member of The WPMRR Community in Circle. You can choose to make your email address public or completely private in your profile.

We’ll also add your email address to our list in ConvertKit and tag you as WPMRR 2021 Summit attendee so we can send you email updates about the event (1-click unsubscribe from these emails anytime).

WP Buffs will notify you a few times before the summit. You’ll get an update when we announce conference details, make speaker announcements, etc.

Then we’ll probably send you a few emails after the summit as well. We’ll probably ask you for a bit of feedback, what you liked and where we can do better next year.

After that, we may send you some free cocntent, podcast episodes and other free stuff to help you grow your monthly recurring revenue (with a few marketing opportunties thanks to our team responsible for lead generation at WP Buffs).

WP Buffs is committed to protecting and respecting your privacy, and we’ll only use your personal information to administer your account and to provide the products and services you requested from us. From time to time, we would like to contact you about our products and services, as well as other content that may be of interest to you. Bufftastic!

What makes your digital conference so special?

It’s the only online event exclusively focused on where WordPress and monthly recurring revenue meet.

Let’s say you have a Venn diagram with WordPress on one side and MRR on the other, this summit will literally rock the intersection. Boom!

Plus, it’s free and you get forever access to The WPMRR Community.

Can I (or my company) join as a sponsor?

Yes! The WPMRR 2021 Virtual Summit is accepting sponsors right now. 

You can apply as a sponsor here.

Can I still attend even if I'm not already part of the WordPress community?

We’ll have a few speakers who are very accomplished but not very well known in the WordPress space. This is to encourage WP folks to start to understand subscription services from a SaaS and product perspective, not simply a WordPress one.

In that same vein, while we’ll be chatting a lot about WordPress, you’ll have plenty of learning moments even if you’re not an active member of the WordPress community.

Plus, it’s a great opportunity to convert you into the WordPress community cult.

Will there be recording of all the session available after the summit?

You know it! All videos will be made forever free and published on the WP Buffs YouTube channel shortly after the summit. 

You will have to actually attend live to be eligible to for all the merch giveaways and have opportunities for live Q&As AND real-time conversations with other attendees. Just FYI!

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