The 2021 WPMRR Virtual Summit

An online conference 100% focused on actively helping as many people as possible responsibly achieve their MRR goals.

September 21, 22 & 23, 2021
Day 1: Sales, Marketing & Content
Day 2: Operations & Systems
Day 3: Website Management

Learn to build a business you can comfortably run, not one that runs you.

Hey, you!

There’s only one certainty when it comes to building a successful WordPress business.

It’s going to be a breeze hard.

You’ll have lots of hurdles to overcome and challenges to tackle. You’ll make lots of mistakes along the way, have plenty of sleepless nights and have to sacrifice time with friends and family.

But we need to talk about one way every single business owner can make their lives a little bit (or maybe even a whole lot) easier…

Most people think there’s some “trick” or “growth hack” that will help you grow and scale the company of your dreams.

But that’s not what we’re here to talk about. Can I be frank?

All that talk is bullsh*t.

The truth is…there are a million great paths you can take to grow a successful WordPress business.

And I know from personal experience (and from the 100s of WP professionals I’ve chatted with) that monthly recurring revenue can inarguably makes it easier to grow month-over-month.

And that’s why we’re so freakin’ pumped to host the WPMRR 2021 Virtual Summit. Whether your into plugins, themes, page buildiers, hosting, agency or freelance work, or are just starting your journey as a WordPress professional, I hope you’ll join us.

Here’s to making 51% of the web open-source!

Joe Howard, founder & CEO of WP Buffs

You should most definitely attend The WPMRR Virtual Summit if…

βœ”οΈ you’re a freelancer or agency that wants to do more with MRR

βœ”οΈ you’re currently trying to push above the $10K MRR milestone

βœ”οΈ marketing, lead generation and sales for subscriptions is a focus area

βœ”οΈ systems, onboarding and team operations are places you can improve

βœ”οΈ you want to drive more passive income, make your business less stressful to run, achieve financial security AND spend more time with friends and familiy

P.S. You’ll also get forever access to The WPMRR Community. Let’s tackle subscription business growth together.

WPMRR Community Home

Our coached, practiced speakers will go over every aspect of monthly recurring revenue.

Getting started

If you’re not yet familiar with MRR yet, no worries! We’ll have content around the most important metrics, correct pricing and how to start selling your first subscriptions.

Profits first

Running a profitable business means financial freedom for any small business owner. We’ll have content around pricing subscriptions to ensure profitability over the long-term.

MRR, lifetime value, churn…

If you’re not yet familiar with subscription metrics yet, no worries! We’ll have content around all the most important metrics and how to track them accurately over time.

Driving more revenue every month

Growing businesses should always be trying to drive more revenue. We’ll have content around creating MVP subscriptions, conversion optimization and scaling MRR.

Pricing correctly

Pricing you products or packages will have a big impact on your financials. We’ll have content around pricing experimentation, how to increase pricing and competitor analysis.

Super actionable content

This virtual conference is only great if we deliver content you can use. We’re making sure every speaker gives as many tangible strategies and tactics as humanly possibe.


If you want to run a comfortable, stress-free business, automate. We’ll have content around the best automation tools, creating incredible systems and building a culture of efficiency.

State of the MRR

Understanding the state of WordPress is key to being aroud long-term, so we’ll have a keynote pannel featuring some of WordPress’ brightest and most experienced folks.

Open MRR for all speakers

Every speaker will be fully transparent about their current MRR. That way, you have a clear idea of what stage their business is in and how that relates to the stage of your own business.

Our 2021 speakers will be announced soon. Until then, check out all our speakers from 2020.

Angelica Yarde

Maddy Osman
The Blogsmith

Christie Chirinos
Nexcess by Liquid Web

Nick Adams
WP Buffs

Lindsay Halsey
Pathfinder SEO

Hans Skillrud

Dean Burton
WP Buffs


Brian Richards

Akshat Choudhary

Ben McAdam
Profits Collective

Sandy Edwards
GoDaddy Pro

Topher DeRosia

Beth Livingston
WPRoadmaps and Coaching

Our 2021 talks will be announced soon. Until then, check out all the talks from 2020.

Selling Subscriptions 101: Mastering the Basics of Sales

Is ‘selling’ your product or service something that stresses you out? In this session, seasoned salesperson Hans Skillrud is on a mission to demystify the sales process and help you confidently sell subscription services to your prospects and clients.

Hans Skillrud

Hans Skillrud is the cofounder of Termageddon, a subscription-based Privacy Policy solution for web design agencies to resell to their clients. Prior to Termageddon, Hans ran a twelve-person web agency, selling services to businesses ranging from one-person startups to publicly traded companies.

The 80/20 of Profits: Pricing and Margins in Subscriptions

MRR is only half the story. Without good margins, you’ll turn yourself into an overworked slave to your business and have huge problems trying to grow. Use the tips in this talk to instead hit your growth and personal income goals, and create a super valuable business.

Ben McAdam

Ben McAdam is a Profits Coach with over a decade of experience advising businesses about their numbers, and has also sold two of his own businesses.

Accepting and Reducing Churn in MRR

Achieving a 0% churn rate in your MRR business is the dream but, in all cases, it’s not reality. There are steps any MRR business can take to gradually reduce their churn rate. I’ll talk you through these and why it’s important to accept that some level of churn is here to stay.

Dean Burton

Dean is the Customer Success Lead at WP Buffs. He supports the team in making (and keeping) happy clients and partners, making sure clients have everything they need to work with the WP Buffs team successfully for the long term.

Growing MRR Through Affiliate Sales

Ever wondered how affiliate marketing works in the WordPress industry? So did I! The point of my talk is to teach you exactly what to do and, more importantly, what NOT to do in order to run a successful website. Not to mention, learning how to make a real living from it. 

Alexis Pickett

For over 10 years now, I’ve had the opportunity to be part of the WordPress community and it has been an amazing journey! I’ve experienced so much along the way and want to share what I’ve learned with the world. My goal is to help others avoid the headaches I’ve experienced with affiliate marketing throughout the years and build the best affiliate program they can!

Building a Multi-Million Dollar ARR Business from a Mistake

Focus on marketing and building an audience even before you start to build your product – this is the most useful advice given to anyone building a SaaS product. We failed to follow this advice as we first built BlogVault and then repeated it again with MalCare. In spite of continuously making this major blunder we still landed on our feet and built a multi-million dollar ARR business. This is the story how and why it worked out.

Akshat Choudhary

Akshat Choudhary is the Founder and CEO of BlogVault, MalCare and WP Remote – successful WordPress plugins designed for complete website management. As a member of the WordPress community for almost a decade, Akshat’s core belief when building any product is to ensure the end-user doesn’t need assistance and to assist them in the best possible manner if they do.

How to Build MMR with SEO

Learn how to grow your MMR with SEO. First, grow your own website’s traffic via SEO to generate more leads. Then, solve your customer’s challenges with SEO by either offering SEO as a service or creating trusted partnerships.

Lindsay Halsey

Lindsay Halsey is a co-founder of Pathfinder SEO. She has over 10 years of experience working in SEO with small to large businesses. Lindsay focuses on teaching site owners, freelancers, and agencies on how to get found on Google via a guided approach to SEO.

Q&A: Virtual Events and MRR

Brian will chat with guests and answer questions about how hosting and selling virtual events can help you build the MRR that you want.

Brian Richards

Brian Richards runs WPSessions and gets to build really cool things with WordPress (almost) every day. On a daily basis, he is either building cool things with WordPress, thinking about building cool things with WordPress, or taking a break from WordPress and relaxing with family.

Using Systems in Your MRR Strategy

Take the guesswork out of properly strategizing by utilizing systems properly to do the heavy lifting for you. I’ll be sharing how to work towards increasing your MRR by ensuring your utilizing the proper tools to help you sustain long-term profits, how to take utilize reporting to create better MRR forecasting, how to automate more effectively, and how you can quickly pivot when a system isn’t working for you.

Angelica Yarde

Angelica Yarde is focused on brand strategy and utilizing design and user-experience to help communities, organizations, and individuals brands achieve their goals and maximize their impact. She is a partner at Sevenality, a branding strategy firm, co-produces Heart + Hustle Podcast, a business-life balance podcast, organizes events and committees locally in Central Florida, has been published in publications such as Good Company Magazine, and has been a featured speaker, panelist, and workshop facilitator for dozens of virtual and in-person events.

From Freelancer to Agency with MRR: How I'm Building Systems to Scale

After freelancing full-time for over five years, it was time to try something new. I realized that there was only so much that I could do on my own, without building a team to support my content writing business. Although I’m happy with a consistent $10k-15k+/month MRR, I knew I could grow my business further with an agency model and repeatable processes. During this session, I’ll be sharing my agency progress so far.

Maddy Osman

Maddy Osman is an SEO Content Strategist who works with clients like AAA, Automattic, Kinsta, and Sprout Social. Her background in WordPress web design contributes to a well-rounded understanding of SEO and how to connect brands to relevant search prospects. After five years building up her freelance business, she’s currently working on transitioning to an agency model for The Blogsmith.

Understanding Web Hosting Options for MRR Businesses in 2020


Christie Chirinos

Christie Chirinos is the Product Manager for Managed WooCommerce hosting at Nexcess. Christie is a passionate advocate of online business owners, and is a frequent speaker and writer on entrepreneurship, strategy, marketing, technology and activism. With her previous experience as the co-founder of Caldera Labs, creators of top global WordPress plugin Caldera Forms, she knows both what makes an online shopper tick, and the unique challenges that today’s modern website creator faces. 

Supported Customers are Paying Customers

Gaining customers is only the first part of the job. Once you have customers, support is the single most important thing for you to do to keep the customer and turn them into a raving fan. In this talk, we’ll explore how supporting customers will help you with everything from growing a network of advertisers to increasing your MRR.

Nick Adams

Nick Adams is the COO at WP Buffs and a regular speaker at conferences throughout the United States and Canada. A Connecticut native, he now lives in New York with his wife, Amy, where he also studies business strategies and organizational management.

Roundtable: The Relationship Between Community and MRR

How does fostering community support revenue? How can the internal community of a company pr agency support external community. How does community building empower customers and keep them wanting more? Three WordPress industry leaders will sit down to discuss the role community plays in building and sustaining MRR.

Sandy Edwards

Sandy is the US Field Marketing Manager for GoDaddy Pro. She has been active with the WordPress project since 2015. She is passionate about education within the community and making sure everyone has access to learn new things. When she isn’t working hard she is traveling and enjoying the many theme parks Orlando, Fl has to offer.

Topher DeRosia

Topher DeRosia is Senior Developer Advocate at BigCommerce, where he works to enhance the communication between BigCommerce and developers. He has 25 years of experience as a web developer, over a decade of which has been spent building out WordPress sites. He helped make popular plugin Easy Digital Downloads and curates

Beth Livingston


And a huge shoutout to our Media Partners who are committed to sharing free, helpful content around the WordPress community.

Hallway Chats Podcast

WP Buffs will be donating $1 per registrant to Lawyers for Good Government

Lawyers for Good Government (L4GG) is a community of 125,000 lawyers, law students, and activists fighting to ensure equal rights, equal opportunities and equal justice under the law. 

Over the past five years of running impactful social justice programs, L4GG has seen first hand how much damage is inflicted when our legal system is meant to protect the powerful and not the vulnerable. That’s why they coordinate large scale pro bono programs and issue advocacy efforts that both address the root causes of inequity and mitigate the harms of currently unjust policies. 

L4GG shows up where they’re needed, when they’re needed – and lately they’ve been needed to protect asylum seekers at our southern border, communities impacted by environmental injustices, people affected by racial inequity, and microbusinesses and nonprofits navigating the COVID-19 crisis. 

In the past two years, L4GG has provided legal assistance to nearly 10,000 migrants and asylum seekers, provided critical voting rights research in advance of the 2020 election, helped 34 municipalities in 7 states decrease their greenhouse gas emissions, worked with 40+ law firms to advance racial equity and fight racial discrimination, and empowered more than 1,700 microbusinesses and nonprofits.

Join us in supporting an organization that’s on the front lines of making the world a better place.




βœ”οΈ Attend every session and panel for free

βœ”οΈ Forever access to The WPMRR Community (in Circle)

βœ”οΈ Access to live event with all your WP friends

βœ”οΈ Free MRR merch giveaways

βœ”οΈ WP Buffs donation of $1 to Lawyers for Good Government

βœ”οΈ Make subscription revenue a core part of your business

Shape Created with Sketch.

Over the past 7 years, I’ve always been excited to work on digital events and the WPMRR Virtual Summit is no different. I’m excited to be consulting on this project and am super confident that together, we’ll make this one of the most actionable and authentic online WordPress conferences ever.

WPSessions, WordSesh, WooSesh

The WPMRR Virtual Summit is free, so you have nothing to lose by grabbing your spot. But we’re happy to answer your questions anyway.

What will you do with my email address?

You’ll need to provide your email address when you sign up to be a member of The WPMRR Community in Circle. You can choose to make your email address public or completely private in your profile.

We’ll also add your email address to our list in ConvertKit and tag you as WPMRR 2021 Summit attendee so we can send you email updates about the event (1-click unsubscribe from these emails anytime).

WP Buffs will notify you a few times before the summit. You’ll get an update when we announce conference details, make speaker announcements, etc.

Then we’ll probably send you a few emails after the summit as well. We’ll probably ask you for a bit of feedback, what you liked and where we can do better next year.

After that, we may send you some free cocntent, podcast episodes and other free stuff to help you grow your monthly recurring revenue (with a few marketing opportunties thanks to our team responsible for lead generation at WP Buffs).

WP Buffs is committed to protecting and respecting your privacy, and we’ll only use your personal information to administer your account and to provide the products and services you requested from us. From time to time, we would like to contact you about our products and services, as well as other content that may be of interest to you. Bufftastic!

What makes your digital conference so special?

It’s the only online event exclusively focused on where WordPress and monthly recurring revenue meet.

Let’s say you have a Venn diagram with WordPress on one side and MRR on the other, this summit will literally rock the intersection. Boom!

Plus, it’s free and you get forever access to The WPMRR Community.

Can I (or my company) join as a sponsor?

Yes! The WPMRR 2021 Virtual Summit is accepting sponsors right now. 

You can apply as a sponsor here.

Can I still attend even if I'm not already part of the WordPress community?

We’ll have a few speakers who are very accomplished but not very well known in the WordPress space. This is to encourage WP folks to start to understand subscription services from a SaaS and product perspective, not simply a WordPress one.

In that same vein, while we’ll be chatting a lot about WordPress, you’ll have plenty of learning moments even if you’re not an active member of the WordPress community.

Plus, it’s a great opportunity to convert you into the WordPress community cult.

Will there be recording of all the session available after the summit?

You know it! All videos will be made forever free and published on the WP Buffs YouTube channel shortly after the summit. 

You will have to actually attend live to be eligible to for all the merch giveaways and have opportunities for live Q&As AND real-time conversations with other attendees. Just FYI!

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