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In today’s episode, Joe talks to Brian Casel of ProcessKit – a process-driven project management tool for businesses, automating and streamlining recurring tasks, track progress, and scale company operations with over 1000+ tools using Zapier integration.

Brian shares his experiences as a freelancer and his early days in web designing; how ProcessKit came about, its audience target focus, the challenges of growing customer base, and winning audience through guest blog posting. 

What to Listen For:

  • 00:00 Intro
  • 02:38 Welcome to the pod, Brian!
  • 07:15 Starting as a web designer before doing freelancing
  • 09:21 From a front end web developer to creating ProcessKit
  • 13:02 ProcessKit was developed to address company challenges
  • 16:17 Familiarizing end-user experience to improve products
  • 17:49 How’s business been like during the pandemic?
  • 20:06 Onboarding new clients is one of the challenges
  • 22:46 Client fit target for ProcessKit
  • 25:44 Add-on services depend on the business needs
  • 28:20 SaaS products need to prioritize their Zapier integration
  • 29:37 Strategies to growing customer base
  • 34:36 The value of guest blog posting
  • 38:33 Learning marketing and growing audience traffic
  • 39:33 Find Brian online!

Episode Resources:

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