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E142 – Teaching WordPress to Get Students Hired (Courtney Robertson, learn.wordpress.org)

In today’s episode, Joe talks to Courtney Engle Robertson, a WordPress teacher dedicated to helping businesses streamline their online marketing. She has been teaching basic through advanced software, hardware, and social media uses in plain English for third graders through grandparents, including businesses and bootcamp students since 2001.

Courtney reveals the unlimited passion behind the Learn WordPress community where volunteers contribute educational resources to share with professionals that are seeking to upscale their skills.

What to Listen For:

  • 00:00 Intro
  • 02:09 Welcome to the pod, Courtney!
  • 05:02 Teaching programming in educational institutions
  • 10:22 Summer camp for high schoolers to learn WordPress
  • 17:39 The challenges of teaching programming in schools
  • 21:29 There’s no clear map for people who wants learn tier 2 tech support
  • 23:23 Contributions at Learn are mostly from volunteers
  • 26:13 Motivation behind WordPress learning voluntary contributions
  • 30:12 Identifying needs and keeping the team together
  • 32:19 Tapping in to the web dev area can be tricky
  • 37:08 Taking subcontract developer job
  • 39:26 Identify where you are lacking and what to learn next
  • 42:04 What’s the best way to learn new skills?
  • 45:54 Find Courtney online! 

Episode Resources:

Podcast

E141 – Prioritizing Mental Health and Growing a Circle Community with 2 Kids at Home (Joe Casabona, How I Built It)

In today’s episode, Joe talks to Joe Casabona, a creator of online courses at Creator Courses and for LinkedIn Learning, and hosts a podcast called How I Built It. They share similar sentiments on parenting toddlers, mental health check while juggling work and parenting, and expanding a Circle community among other WordPress related responsibilities.  

What to Listen For:

  • 00:00 Intro
  • 02:16 Welcome back to the pod, Joe!
  • 02:37 On vaccination roll-out
  • 06:20 Staying at home with 2 kids
  • 11:18 Juggling between family life and work schedule
  • 15:13 The challenges of parenthood
  • 19:10 Adjusting to and managing time allocation
  • 23:12 “Hire help before you need it.” – Joe Casabona
  • 26:40 External feedback can sometimes help solve roadblocks
  • 30:23 Growing the podcast and cultivating a Circle community
  • 35:11 Live streaming on Circle?
  • 39:58 Using a community to drive traffic and product sales
  • 45:28 Giving people a reason to stay in your community  
  • 51:15 Where to find Joe online!

Episode Resources:

Podcast

E140 – Helping Non-Profits Master Recurring Donations (Michelle Frechette, Give)

In today’s episode, Joe talks to Michelle Frechette of GiveWP, the perfect online fundraising platform to increase your online donations, manage donors, and gain insight on your effort — all from directly within your WordPress website.

Michelle enthusiastically retells her fundraising expertise at GiveWP. She shares her fool-proof strategies on getting recurring donations and sustaining a good relationship with fundraising donors.  

What to Listen For:

  • 00:00 Intro
  • 02:18 Welcome back to the pod, Michelle!
  • 04:36 What’s unique about WP Coffee Talk podcast?
  • 05:50 Having thoughtful guests and a few long pauses
  • 09:07 What is a recurring donation?
  • 11:16 Tips to keep recurring donations
  • 16:03 Is a regular email reminder ideal to keep donations coming?
  • 19:53 First donation and 30-second videos 
  • 22:22 Payment processes should stay on site to retain trust
  • 26:22 On-site payment: one-time versus recurring
  • 28:53 Different features for donors at GiveWP
  • 32:16 Other payment options 
  • 35:06 GiveWP is not a full functioning CRM
  • 37:26 Active assistance for customers 
  • 39:06 Is GiveWP headed to being a CRM?
  • 41:16 Where to find Michelle online 

Episode Resources:

Podcast

E139 – Launching and Cultivating a Paid Circle Community (Corey Haines, Swipe Files)

In today’s episode, Joe talks to Corey Haines of Swipe Files, a community hub focused on content and courses to master marketing by taking the best ideas from other industries for maximum business growth and pushing the boundaries of what is called normal.

Corey narrates his experience in building and creating a community focused on content strategy, marketing best practices for marketers, and the idea behind founding Swipe Files. 

What to Listen For:

  • 00:00 Intro
  • 02:28 Welcome back to the pod, Corey!
  • 05:45 What is Swipe Files?
  • 07:21 Marketing ads that pique customer interest
  • 11:37 Switching to Webflow 
  • 14:23 How does Webflow work?
  • 17:09 The community at Swipe Files
  • 21:17 Bigger communities become less valuable
  • 22:48 Managing the community, keeping the subscriptions
  • 27:46 Strategies to attract people to join the community 
  • 31:50 Calendar plugin for easy access to sites and apps
  • 33:48 Get to know Everything is Marketing podcast
  • 38:21 The story behind the first episode
  • 44:24 Marketing Rule of 7
  • 46:30 Connect with Corey online!

Episode Resources:

Podcast

E138 – Masterfully Acquiring Massive Businesses (David Vogelpohl, WP Engine)

In today’s episode, we revisit an old episode with David Vogelpohl of WP Engine – a platform for site building and management tools to drive more creative agility; cloud hosting and security solutions to enable enterprise performance; and optimization tools to give you ongoing intelligence.

Joe and David talk about exploring strategic partners, adding new components to keep existing clients while continuing to gain new clients to defeat churn, as well as information on acquiring new business and preserving the brand during the integration.

What to Listen For:

  • 00:00 Intro
  • 02:12 Welcome to the pod, David!
  • 03:17 WordPress background and working at WP Engine
  • 05:49 Issues often faced in a large scale business
  • 09:35 The Negative Net Churn
  • 11:11 On acquisition process and success
  • 15:19 The advantages of an acquisition partnership
  • 18:46 How to prepare a business before selling
  • 23:41 What will an acquiring company look for in a business?
  • 28:26 Getting to know WordPress Gutenberg  
  • 35:17 Other configurations made possible with Gutenberg
  • 40:53 Find David online!

Episode Resources:

Podcast

E137 – Growing a Powerful Decoupled WordPress Solution (Leonardo Losoviz, GraphQL API)

In today’s episode, Joe talks to Leonardo Losoviz, a freelance developer and writer, with an ongoing quest to integrate innovative paradigms such as Serverless PHP and GraphQL into existing PHP frameworks such as WordPress. He is a one-man team running GraphQL API plugin, offering the most powerful GarphQL experience into any WordPress site.

Leonardo fearlessly shares his expertise in coding and developing websites, the ongoing challenges of promoting a new plugin, and the opportunities of building-in-public approach for developers to reach more audiences.

What to Listen For:

  • 00:00 Intro
  • 02:27 Welcome to the pod, Leonardo!
  • 03:03 The freedom of building websites as a hobby
  • 05:03 What is GraphQL API?
  • 12:23 Security issues on open source API
  • 16:24 Pulling SEO data on a decoupled site
  • 20:42 The struggles of promoting a product
  • 24:40 How do you rate success?
  • 28:43 Coming soon: a behind-the-scene monthly newsletter on plugin development 
  • 30:45 The building-in-public strategy
  • 33:32 Strategies to eventually compete in the plugin market
  • 38:56 Find Leonardo online!

Episode Resources:

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