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E130 – Superman on Making Sales and Marketing with WordPress Easy (Gregory Karelitz, HubSpot)

It’s another refresher of a past episode with Gregory Karelitz, Global Manager of HubSpot for Startups. HubSpot is a growth platform that lets your entire company to work together — from marketing, to sales, to customer service. 

Joe and Gregory explore how HubSpot provides quality integrations towards keeping a solid customer base, solutions the new plugin solves for end-user experience, and the importance of web page functionality.

What to Listen For:

  • 00:00 Intro
  • 02:49 Welcome to the pod, Gregory Karelitz!
  • 04:35 Working at HubSpot for six years
  • 06:10 How global partnerships work
  • 08:23 A look into the HubSpot’s integration build-out
  • 12:57 The complexity of disconnected tools
  • 15:28 Sponsorship of global WordCamps
  • 18:06 Gregory’s early days in the WordPress space
  • 21:18 Did you have a marketing strategy?
  • 23:48 The transition into the HubSpot community
  • 28:25 Optimizing your business growth with the right features and functions
  • 34:36 Innovation towards pushing for mobile-friendly websites
  • 37:55 The relationship between sales, marketing, and customer service

Episode Resources:

Podcast

E129 – Obi-Wan on crossing 300,000 active installs within 1.5 years (Bhanu Ahluwalia, Rank Math)

In today’s episode, we look back to a previous episode with Bhanu Ahluwalia of Rank Math – a Search Engine Optimization plugin for WordPress that makes it easy for anyone to optimize their content with built-in suggestions based on widely-accepted best practices.

Joe and Bhanu talk about Rank Math as a plugin, the company’s growth over the years and the team’s future plans, the launch in Product Hunt, and how to optimize your mailing list.

Listen in to learn more about WordPress plugins!

What to Listen For:

  • 00:00 Intro
  • 02:11 Welcome to the pod, Bhanu Ahluwalia!
  • 04:45 How Rank Math started
  • 07:21 What it felt to reach out to Yoast
  • 08:42 What’s growth like for Rank Math?
  • 12:49 How long did it take to build?
  • 16:22 What people can expect from Rank Math
  • 22:20 What to focus on to grow
  • 25:13 Future plans for Rank Math
  • 28:17 The Product Hunt launch
  • 31:52 Optimizing your mailing list

Episode Resources

Podcast

E128 – Starting a Diverse Agency (Tracy Levesque, Yikes Inc.)

In today’s episode, Allie sits down with Tracy Levesque, Co-President and Co-Founder at Yikes Inc. – the team that builds smart, effective, creative web solutions for businesses and nonprofit organizations. 

Allie and Tracy talk about diversity and inclusion within the company, finding the best pool of talents, the effects of name biases, and prioritizing diversity when hiring people.

Tune in and learn running a diverse agency!

What to Listen For:

  • 00:00 Intro
  • 00:50 Welcome Tracy Levesque of Yikes Inc.
  • 01:34 What is Yikes Inc?
  • 04:01 What’s unique about an agency?
  • 07:01 How do you prioritize diversity when hiring?
  • 11:49 The best place to find a good pool of hires
  • 14:27 What exactly is a pipeline problem?
  • 16:50 If you need to network, go out and meet people
  • 19:05 Men and women co-working in the WordPress space
  • 21:06 Challenges in connecting with diverse talent during the pandemic
  • 22:20 What is name bias?
  • 29:02 Diversity and inclusion
  • 41:11 Running a business during a pandemic
  • 45:03 Things to focus on to prove you are qualified

Episode Resources

Podcast

E127 – Making the Internet 100% Accessible by 2025 (Rafi Glantz, accessiBe)

In today’s episode, Joe sits down with Rafi Glantz, Strategic Partnerships Manager at accessiBe – a fully automated web accessibility solution for ADA & WCAG Compliance. Powered by AI, accessiBe protects your business from ADA and WCAG lawsuits, boosts your brand perception, and opens your website to potential new customers.

Joe and Rafi talk about how the accessiBe plugin works, opening more avenues for web accessibility, getting websites become more accessible, and strategic partnerships in the WordPress space. 

Tune in and learn about running a globally accessible website.

What to Listen For:

  • 00:00 Intro
  • 02:01 Welcome to the pod, Rafi Glantz!
  • 04:17 Rafi’s journey in the WordPress space
  • 08:55 Why do you think most of the clients are now coming from the US?
  • 12:06 Takeaway from a convention presentation about web accessibility 
  • 19:33 The team at accessiBe
  • 21:48 How the accessiBe plugin works
  • 25:10 Pricing model and customer acquisition
  • 28:17 Will there be free options for clients?
  • 31:29 The best approach to finding new customers
  • 34:09 Strategic partnerships to work on
  • 38:09 Where to find the accessiBe team

Episode Resources

Podcast

E125 – Finding Success at the Intersection of Design and Development (David Yarde, Sevenality)

In today’s episode, Joe talks with David Yarde, Creative Director and Partner at Sevenality. David’s expertise and experience is at the intersection of visual communications and software engineering with a focus in brand development, communications design, user experience problem solving.

Joe and David discuss the importance of knowing your customers and prospects, how to overcome stage fright when speaking in public, maximizing referrals to grow customers, and the interesting journey of being both a developer and a designer. 

Tune in to learn more about designing, developing, and business growth!

What to Listen For:

  • 00:00 Intro
  • 01:31 Welcome to the pod, David Yarde!
  • 03:15 How did you find yourself at the intersection of a designer and developer?
  • 08:35 Having a connection and passion for the industry
  • 13:13 Starting up Sevenality
  • 18:42 What introverts can do when talking in front of an audience?
  • 25:59 What’s it like to not have a lead acquisition channel?
  • 31:20 How to make referrals a little easier?
  • 37:08 Coming up with the referral discount program
  • 41:36 The Loveable Brands program

Episode Resources

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