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February 2019

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E30 – Qui-Gon Jinn on eclipsing 33% of the web (Joost de Valk, Yoast and WordPress)

Joost tells his story from working as a consultant to becoming a freelance consultant to building the empire that is Yoast but that’s not all we talk about.

We talk about WordPress – what it is and how it got so big, and our projections for the future of the platform, as well as some tips for new businesses. Like prioritizing design and the power of branding early on.

This is a great conversation, be sure to grab your notebook!

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E29 – BB-8 on physical and digital organization (Joe Casabona (casabona.org)

Who knew BB-8 was a pen connoisseur?

In today’s episode, Joe goes deep on everything note taking: pens, notebooks, to-do apps, how to efficiently get tasks done, and more. He’s a genuinely cool dude and he even timeboxes too!

So go ahead, grab a cup of joe and hang out with a couple Joes.

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E28 – Yoda on scaling a highly profitable business (Troy Dean, WP Elevation)

May the force be with you today because we have a very super special guest…Yoda!

We talk about how standard operating procedures are key to scaling a business quickly and efficiently, how journaling is keeping him focused on high-level goals, and why good sales shouldn’t come off as sales-y.

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E27 – Background Ewok #5 on thriving as an independent designer (Michelle Schulp, Marktime Media)

Websites aren’t just pages on the internet, they are content displays…and that’s why great design is important. Michelle tells us how she leverages jobs as portfolio building learning opportunities, makes an impact as a keynote speaker, and does all this while still living a healthy lifestyle by prioritizing diet and exercise – even if that means being late to work!

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E26 – Darth Maul on sales and marketing for freelancers (Jennifer Bourn, Profitable Project Plan)

Jennifer may not be Darth Maul but she’s got a temper like a sith lord if you cross her or her family! Today’s episode is jammed packed with practical tips and tricks for everything from standing out as a freelancer, transitioning out of agency work while still maintaining MRR through courses, and how to get your kids involved in your business. You do not want to miss this one!

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E25 – Obi-Wan on getting to 15,000,000+ downloads (Jeremy Moore, Ninja Forms)

Let’s be honest, 15mil+ product downloads doesn’t happen overnight, there are many tiny steps that lead to explosive growth along the way. Jeremy talks about MRR vs ARR, price elasticity, why employees may have to wear multiple hats and when that’s appropriate, and much, much more in today’s episode. He may not be the real Obi-Wan Kenobi but his WordPress wisdom comes close. Enjoy!

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